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Collection: Straight from Seoul

Experience the soul of Korean beauty with our latest arrivals—freshly curated from Seoul’s hottest trends. These handpicked products represent what’s trending right now in Korea, brought directly to you.

About Tone Skin Layer Fit Cushion 13g (SPF 30, PA++)

About Tone Skin Layer Fit Cushion 13g (SPF 30, PA++)

Regular price $36.62 USD

Regular price Sale price $36.62 USD
Unit price per
Centellian24 Madeca Cream Time Reverse Zero Season 7 (80ml)

Centellian24 Madeca Cream Time Reverse Zero Season 7 (80ml)

Regular price $53.28 USD

Regular price Sale price $53.28 USD
Unit price per
Abib Glutathione Dark Spot Collagen Wrapping Mask 100ml + Serum 50ml 2-Piece Set

Abib Glutathione Dark Spot Collagen Wrapping Mask 100ml + Serum 50ml 2-Piece Set

Regular price $59.53 USD

Regular price Sale price $59.53 USD
Unit price per
AROMATICA Glow Vita Powder Wash Cleanser Orange & Neroli 60g x 2ea

AROMATICA Glow Vita Powder Wash Cleanser Orange & Neroli 60g x 2ea

Regular price $56.40 USD

Regular price Sale price $56.40 USD
Unit price per
DEWYTREE Hi Amino all powder wash

DEWYTREE Hi Amino all powder wash

Regular price From $33.49 USD

Regular price Sale price From $33.49 USD
Unit price per
ULOS Face Wash for Men 100g (1+1)

ULOS Face Wash for Men 100g (1+1)

Regular price $32.45 USD

Regular price Sale price $32.45 USD
Unit price per
[1+1] d'Alba Vegan Waterfull Pink Tone-Up Sun Cream 50ml X 2

[1+1] d'Alba Vegan Waterfull Pink Tone-Up Sun Cream 50ml X 2

Regular price From $65.77 USD

Regular price Sale price From $65.77 USD
Unit price per
The Ordinary Niacinamide 10% + Zinc 1% 60ml

The Ordinary Niacinamide 10% + Zinc 1% 60ml

Regular price $24.12 USD

Regular price Sale price $24.12 USD
Unit price per
Derma Factory PDRN 4% Ampoule 30ml

Derma Factory PDRN 4% Ampoule 30ml

Regular price $20.99 USD

Regular price Sale price $20.99 USD
Unit price per
Derma Factory Niacinamide 20% (200,000ppm) Serum 30ml

Derma Factory Niacinamide 20% (200,000ppm) Serum 30ml

Regular price $15.79 USD

Regular price Sale price $15.79 USD
Unit price per
Grabity Hair Lifting Shot 150ml

Grabity Hair Lifting Shot 150ml

Regular price $51.19 USD

Regular price Sale price $51.19 USD
Unit price per
Grabity Hair Lifting Shampoo Extra Strong 475ml + Water Treatment 270ml

Grabity Hair Lifting Shampoo Extra Strong 475ml + Water Treatment 270ml

Regular price $129.30 USD

Regular price Sale price $129.30 USD
Unit price per
Grabity Hair Lifting Shampoo Extra Strong 475ml | Hair Loss Symptoms Relief Shampoo For Very Fine Hair Short Hair

Grabity Hair Lifting Shampoo Extra Strong 475ml | Hair Loss Symptoms Relief Shampoo For Very Fine Hair Short Hair

Regular price $45.99 USD

Regular price Sale price $45.99 USD
Unit price per
Gravity Hair Lifting Shampoo Extra Strong 475ml | Hair Loss Symptoms Relief Shampoo For Very Fine Hair Short Hair

Gravity Hair Lifting Shampoo Extra Strong 475ml | Hair Loss Symptoms Relief Shampoo For Very Fine Hair Short Hair

Regular price $45.99 USD

Regular price Sale price $45.99 USD
Unit price per

Direct from Seoul

Curated by a Seoul Mom in the U.S.

Authentic Korean heritage